The Truth About NATLFED

Tactics – Special

You will note that I say special tactics not the special event tactic.

The  Halloween party for children is centered around a safe Halloween for the kids.  Even when I was a kid, there was always the danger of razor blades in apples or candies tainted with poison.  Such things are less likely these days because of community programs to x-ray candies and disposing of loose candies.  Today we are more concerned with keeping our kids from going to the wrong door.

It is not that difficult to pull together a Halloween party.  You find a location such as a church or community center, make some phone calls to donors and pretty soon you have the fixings for a party.  The event is primarily a membership activity.  While the kids are having a safe and happy party, cadres work the crowd agitating the workers to action.

Trick-or-Treat for Farm Workers (or service workers etc.)  is primarily a fund raising tactic.  It is the poor man’s attempt to horn in on trick-or-treating for UNICEF.  Kids go door-to-door carrying special containers to collect on the spot donations for farm workers.  It does not even require a cadre to go out with the kids.  The parent(s) then bring in the money to the office a day or so later.

I preferred the spaghetti dinners.  It is not that much money and it is hard to screw up cooking pasta.  I come from a family that believes in making home made sauce, the kind where you cook it for a full day and it is maybe starting to get that real flavor, then you cook it for another day with the meats.  Gotta have the meatballs too and the pork sausages.

The dinners were the pre-cursors to the special event tactic because if done correctly you recruited at least one cadre, six viable volunteers, I forget how many tabular volunteers, raised lots of money and solidified a bunch of FIIN and PRO donors.

There were also the concerts.  I can still remember the folk singer who would do benefit concerts in Suffolk, a big name and a guaranteed crowd pleaser.  Such a person was not recruited to the interior of the organization but rather used as a means to raise funds and recruit people.

I do not know if any entity did special Easter activities.  I remember the one egg hunt that proved disastrous (too many kids and not enough eggs).  It was not attempted again.

Back to School campaigns continue to be a mainstay.  Members benefit from this tactic receiving the clothes and school supplies.  It is a relatively easy campaign because people do not want to see kids to go back to school wearing clothes with holes or patches.  Clothes are one of the easiest things to get donated.

Other tactics arose out of special circumstances such as a hurricane hitting the area, the explosion of the Grucci Fireworks plant, Nor’easters coming through with too much rain or snow, etc.  These targets of opportunities could generate high volume donations in a relatively short period of time.  The trick was to sustain it but usually afterward there was a brief period of donor burn out.

There are other seasonal tactics employed such as bucket driving fireworks displays, organizing Thanksgiving and Christmas distributions, etc.

On the outside, it looks like doing good things for poor people.  That is why a lot of these tactics continue as mainstays.  The larger tactics such as concerts or art shows are now organized using the special event protocol.

Ah, yes, let us remember that these tactics are helping to build the great Second American Revolution.  People like the de Koonings were unaware of the revolutionary agenda.  Organizers “cull from the herd” those with a sense of activism and target them for recruitment.  Even someone just wanting to help poor people can be transformed into a communist revolutionary dedicated to overthrowing the government.  It is not an overnight process like the Martians getting ready to invade Earth in Mars Attacks!  It takes time, patience and a program of involvement coupled with political education.  If the cadres were to outright tell people the revolutionary agenda, only the nutballs would sign up.

You can attract a lot more flies with honey than you can vinegar.

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